Latin Routes Expands Portfolio, Adds Belize as a Top Destination

May 3, 2024
by Larry Waight +

Latin Routes, a renowned tour operator in the UK, has proudly added Belize to its impressive destination portfolio. This exciting addition offers travel agents and their clients a chance to explore the unique beauty and rich cultural heritage of this Central American gem.

Latin Routes plans to support travel agents actively with “collaborative” events, window posters, eye-catching social media graphics, and an informative sales guide. The company is also developing an incentive scheme to further motivate the promotion of Belize as a must-visit location.

“We are delighted to introduce Belize as our newest destination,” said Cat Davies, Senior Product Manager at Latin Routes. “Belize offers incredibly diverse experiences, from Maya archaeological sites and wildlife spotting to inspiring community visits, beautiful coastal areas, and explorations of the world’s second-largest reef.“

The collaboration with the Belize Tourist Board ensures authentic and enriching travel experiences. Latin Routes sees Belize as a perfect addition to multicentre trips that include neighboring countries like Mexico and Guatemala.

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Felipe Francisco, Head of Marketing at Latin Routes, emphasizes the company’s commitment to supporting trade partners: “To further promote the destination among our valued trade partners, we’ve created bespoke marketing material to help them sell this incredible country, all available on our trade marketing hub.”

Belize’s Minister of Tourism, Anthony Mahler, expressed enthusiasm about the partnership, saying: “We look forward to welcoming travelers to Belize as they embark on new adventures across our rainforests, barrier reef, and vibrant cultural offering. The inclusion of Belize in Latin Routes’ portfolio presents a great opportunity to experience the essence of our country while making a positive impact on the environment and local communities.”

Latin Routes will host events for agents in both the north and south of the UK to promote Belize, providing valuable information and resources for those looking to sell this incredible destination.