Belize’s Tourism Sector Predicted to Near Full Recovery Post-Pandemic, Says Director of Tourism

April 24, 2023
by Larry Waight +

According to a report by Travel Daily News, Belize is expecting to make a near-full recovery in its tourism sector after the adverse impact of the COVID-19 pandemic. Speaking at the Routes Americas air route development conference in Chicago, Evan Tillett, Belize’s Director of Tourism, stated that despite the pandemic-related challenges, Belize registered 75 percent of its 2019 numbers in 2022 and is projected to finish the current year at around 90 percent of its 2019 tally, with growth predicted for 2024 and 2025.

Tillett believes that the key factors driving Belize’s tourism industry include the diversity of its product, Belize’s focus on sustainability, and its commitment to offering an authentic, experiential product that showcases its culture and natural assets. “I think Belize is one of the most diverse destinations on the planet in a very small space. We have not only the sun, and the beach, but we have an authentic product. We have basically what the new post-COVID tourist is looking for,” he said.

Belize boasts a wide range of attractions, including the largest living barrier reef in the Western Hemisphere, three of the four atolls in the Caribbean, and an extensive cave system. Additionally, the destination has something for everyone, from adventure seekers to those seeking relaxation and rejuvenation.

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Tillett acknowledged that securing direct air connectivity with Europe remains a challenge, but the government and tourism board are actively working to build interest, awareness, and demand for Belize among European airlines and tour operators. However, the prospects for expanding airlift from North America look solid. The New York market is also essential for Belize’s tourism industry, and Tillett noted the return of the Caribbean Tourism Organization’s presence during “Caribbean Week in New York” from June 5 to 8, 2023, as a key opportunity to promote the Caribbean region and its diverse offerings in the city.

In terms of accommodations, Tillett emphasized that Belize has a wide range of options, from budget-friendly “mom and pop” operations to the Alaia Belize, Autograph Collection, which opened in 2021. Additionally, the upcoming Four Seasons Resort and Residences and other properties in the pipeline demonstrate the country’s commitment to expanding its accommodation offerings.

Overall, Tillett’s positive outlook for Belize’s tourism sector is attributed to the country’s diverse product offerings, sustainability focus, and commitment to offering an authentic, experiential product that showcases its culture and natural assets. With a projected near full recovery by the end of this year, Belize is set to continue to be a top destination for travelers in the years to come.