The Belize Adventure displayed at BETEX 2014
Friday, May 9, 2014. AARON HUMES Reporting: The biennial Belize Tourism Expo (BETEX) showcases the best of Belize’s overnight tourism industry.
With many looking to cash in on the Belize adventure, the Belize Tourism Industry Association (BTIA) and other industry partners have arranged a sort of one-stop shop for all things Belizean tourism.
BTIA President, Herbert Haylock, told us that this is the primary outlet for purveyors of overnight tourism – hotels and resorts from North to South – and associated businesses to sell their individual experiences to visitors and agents for international outlets and the odd Belizean or two.
Representatives for two developers, one on the mainland and the other in the cayes that we spoke to said business can only get better with their exposure here.
Grand Caribe Resort, two miles north of San Pedro Town proper in the North Ambergris Caye area, offers a tranquil experience, with its ideal location – close to the reef and all nearby attractions – making it prime property.
Once a wilderness home to exclusive, exotic properties, Grand Caribe press relations officer Lorena Salguera now tells us that North Ambergris is quickly becoming more developed with the opening of the sole road in the area which was previously little more than ruts.
Meanwhile, the Calico Jack’s Village Resort in the Mountain Pine Ridge has developed unique attractions for the area including a jungle swing, rappelling and jungle adventure tours despite being a relatively young operation – only four years old.
Tour guide Elias Solomon tells us that the Expo is an opportunity to reach out to those looking for adventure in the Belizean hills.
The Expo was held at the Ramada Princess Hotel in Belize City.